Maximum Bob: We Like Designs Where People Are a Little Uncomfortable
I'm guessing here, but I think GM Car Czar Bob Lutz was trying to impress Jerry Flint by suggesting GM needs bleeding edge car design. "We don't want people to say ‘I love this design, it's just great,' Lutz told the Forbes magazine columnist. "Because that means it is probably not going to last past when the car comes out… We want some checkmarks in the 'Too Much' column.'" While the "GM Hearts Bold Design" storyline echoes CEO Rick Wagoner's recent remarks (chronicled in our last General Motors Death Watch), it's a pretty major miscalculation for a company committed to building Camry-killers. Anyway, from whence cometh this avant garde automotive art? "A lot of these designs will be done outside the U.S.," Lutz said. "Where they never allowed themselves to slip to a lower standard, as they did here." Hang on; what's with the "they?" Doesn't Lutz mean "we?" Or maybe "I?" Anyway anyway, MB promises a new Buick LaCrosse that's going to be a real [Chinese made?] "mind-boggler." We're already there, Bob.