Chrysler Fires PR Supremo Jason Vines
We have it on good authority (from two independent sources, as required by All The President's Men) that Chrysler PR Chief Jason Vines was given the old heave-ho. This morning's Detroit News further substantiates the story. Scribe Eric Morath reports that Chrysler has "realigned" its communications team. They will now report to the head of human resources rather than the chief executive, indicating that their focus will switch from external to internal communications. The News speculates that the move is also designed to plunge the privately owned company into [relative] radio silence– which would suit the outspoken, combative Vines about as well as an actual muzzle. This from Gerald Meyers, the former chairman of AMC and current University of Michigan biz prof: "They're not trying to be public, they're not trying to be popular, they're not trying to be transparent. Private equity work very hard to be opaque and they probably won't miss a PR person who helped put things into black and white." Needless to say, the News ends its report with some positive spin. Mike Szudarek, a partner at Farmington Hills-based public relations firm Marx Layne & Co., sees the silver lining. "I think it's a positive move that breaks down silos and helps integrate internal and external communications." We shall see… Meanwhile, we invite Mr. Vines to contact TTAC when he bails on Auburn Hills in the New Year.