By on December 14, 2007

cover_das_neue_blatt_gen.JPGThroughout the 1990s, the UK's CAR Magazine was known for its breathtaking photography, incisive analysis, pithy prose and independent spirit. Readers devoured the elegant and technically proficient ramblings of LJK Setright, John Simister's lucid descriptions of how cars can handle, the witticisms and lateral thinking of Russel  Bulgin, and the roly-poly eccentricity of James May. Sadly, Setright and Bulgin died, Simister left for The Independent and May joined forces with that fat egomaniac at TopGear. CAR became  just another boring, soft on cars (and the causes of cars) buff book that missed the Internet train. And so CAR's owner, EMAP Publications is selling the mag to Germany's Heinrich Bauer Verlag. Bauer publishes Bella ("Exclusive survey: Germany's favorite Christmas meal is potato salad and sausages!"), Das Neue Blatt ("A best-ager entertainment magazine for the 40-59 age group"), Romanwoche ("Romance tales for the mature lady") and Auto Zeitung ("The modern general-interest auto magazine"). There are also porn titles, but we won't go there. We wish Car a quick recovery. 

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7 Comments on “CAR sold to the Germans, After One Careless Owner...”

  • avatar

    “that fat egomaniac at TopGear”

    Now who on earth would that be? Well he can certainly dish it out but can he take it?

  • avatar

    As a CAR reader for over 20 years, I always considered it the ne-plus-ultra of car books. Even the large trim-size said Vogue rather than Motor Trend. What I didn’t understand was the constant change of art direction every time a new editor arrived (it seemed to happen yearly.) I thought the Brits are big on tradition. I don’t think the old Motor changed at all in 50 years! The French have done rien to improve C and D or R & T; in fact, their mission seems to be more ads, less copy (reviews are rarely over 300 words.) I imagine the same will apply to CARs new German overlords. I used to buy CAR monthly at the newsstand, but stopped once the US cover price exceeded $10. Viel Glueck, EMAP!

  • avatar
    Martin Schwoerer

    willbodine: You took the words right out of my mouth.

  • avatar

    At least we still have EVO, which shames all the other car rags that I’ve ever seen, including C&D in its heyday.

  • avatar

    willbodine, I agree with you too.

    For a few years in the late 80’s and early 90’s, I used to spend some fairly large coin to have CAR airmailed to me in the US. I loved reading the reviews, the columns by LJK Setright, etc. I even loved reading the adverts of all the used vehicles I’d never be able to buy in the US.

  • avatar

    So besides TTAC for the reviews and editorials and Autoblog for the news and pics, what do you guys actually read?

  • avatar
    Martin Schwoerer

    I saw a funny thing at the newstand today: CAR Magazine, Jan 2008 issue, page 24: “The Truth About Electric Cars”.

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