New Panamera: Porsche's Next Cash Cow?
Here's Edmunds' take on the forthcoming Porsche Panamera: "Building a sedan might seem like Porsche is stretching beyond its limits, but the Cayenne's success proves that it can build more than just sports cars." Purists might argue with the use of the word "might;" for them, a Porsche sedan is like a Steinway electric piano. (Ferrari may make some fine GT's, but they never moved past a four-door mock-up, so to speak.) As for the Porsche SUV's "success," if we're talking sales, there's no argument there. Statman Frank Williams reports that U.S. Cayenne sales rose 10.1 percent year-to-date. While we're only contemplating the difference between 8877 vs and 8060 units ('07 vs. '06), that compares to 9833 911s (up from 9162). Equally important, Boxster and Cayman sales are relatively tiny– and falling. Boxster sales sank 24.1 percent (2832 in '07 vs 3729 in '06), while Cayman sales crashed 12.1 percent (4732 in '07 vs 5382 in '06). Mind you, ALL of these cars are wildly profitable. But given the fact that the current Boxster and Cayman are two (one?) of the best cars Porsche has ever built, perhaps two of the best sports cars EVER built, one wonders if Porsche should have put more money into promoting their "entry level" models rather than adding a four-door sedan. Oh well. Onwards and upwards.
[For more of Andrei Avarvarii's photochoppistry, click over to www.avarvarii.com.]