Volt Birth Watch 11: The Tooth Fairy Will Handle Marketing
Now we know where GM is going to get the technology for the Volt's drivetrain: the Easter bunny. BusinessWeek reports that Bob Lutz escalated the war of the war of words between GM and Toyota at a meeting of the Western Automotive Journalists association. According to Lutz, Toyota's executive VP of R&D and product development said that the Volt is just an advertising ruse with battery technology that's "completely wacky." Max Bob's response? "Let's wait for the Easter Bunny," referring to his
dream claim that GM hopes to will have a test mule with the Volt's drivetrain on the streets by spring of 2008. Maximum Bob also hinted that the General's the victim of a Japanese conspiracy. Japanese companies failure to bid on GM's battery proposals indicates "Lithium battery technology is being husbanded in Japan. It's like a secret weapon." Continuing his trip down paranoia lane, Maximum Bob blamed ethanol's bad press (re: questionable economic and environmental benefits) on a "multi-million dollar smear campaign" by the American Petroleum Institute. "They make it sound like ethanol is taking food out of the mouths of babes [and causing] taco riots in Mexico…" Let's just hope Santa Claus brings GM's Car Czar a clue for Christmas.