GM Gives Us Another Hummer (Not Shown)

Frank Williams
by Frank Williams

With the pickup truck market headed for the crash barrier and consumer demand shifting from SUVs towards more fuel-efficient cars and CUVs, GM has decided to introduce a pickup truck version of one of its slowest-selling SUVs. CNNMoney reports GM is wasting spending $73m to equip its Shreveport, Louisiana plant to build the Hummer H3T alongside Chevy Colorados and GMC Canyons. You may recall– then again why would you?– that the H3T was introduced as a two-door concept at the LA Auto Show in 2004. Although the concept looked kinda cool and (relatively) compact in a Jeep Gladiator kinda way, the new Hummer pickup will have a four-door cab. GM describes the forthcoming H3T as "larger than a mid-sized truck but smaller than a full-sized truck." Which raises an interesting question: "Why?"

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  • Qwerty Qwerty on Oct 31, 2007
    Having a 4X4 truck doesn’t say you have a weak ego anymore than driving a BMW says you’re a douche bag. Although driving a pickup truck doesn't say that, driving a Hummer certainly does.
  • Whitenose Whitenose on Oct 31, 2007

    Actually, driving a BMW carries a strong douchebag implication, at least in California. Every BMW driver I encounter on the road there is tailgating someone. Without exception.

  • Steven Lang Steven Lang on Nov 01, 2007

    This is a great looking truck from the outside. The quality of the interior components remain to be seen, but a Hummer pickup definitely has plenty of sales potential. I don't believe a diesel model would represent a make-or-break issue for 90+% of the buyers. If customers can accessorize it (which is a serious slam dunk opportunity for GM), get the 5 year / 100,000 mile warranty, and cope with gas prices it should do quite well in the marketplace.

  • Fallout11 Fallout11 on Nov 05, 2007

    It's a GM product (translation: crappy, cheap plastic interior with poor fit and finish). As Samir correctly pointed out, yet another variety of chrome penis for those in need of displaying such things in public.