Ford Suitor Tata Tops Indian TV Advertising

Robert Farago
by Robert Farago
ford suitor tata tops indian tv advertising

The Detroit News reports that Ford has extended the bidding deadline for the sale of its Jaguar and Land Rover brands. The delay does not bode well for India's Tata Motors; it gives the Indian automaker's private equity rivals more time to secure financing for the deal. Meanwhile, reports that Tata's way ahead of its competitors on its home turf– at least in terms of television advertising. From January to this August, Tata bought more TV time than Honda Hero Motors, by a margin of 19 to 17 percent. Mighty Mahindra & Mahindra, which dropped out of the bidding for Jag and Landie, spent their money elsewhere. Which may be just as well in a clutter-kills-your-message kinda way; Indian TV runs an average of 630 car or Jeep ads per day.

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