Exended Warranties Invade Cyberspace

Frank Williams
by Frank Williams

Those finance guys trying to pressure you into buying an overpriced extended warranty with your new car are just the tip of the iceberg. PRNewswire brings information about a new (dis)service from Auto Service Agreement: "a new online product application that allows auto dealerships to sell an extended warranty to their customers after the car has been sold." That's right folks, even if you manage to escape the dealership without buying a needless warranty, they can now hound you by email to buy one. The service "will help auto dealerships offer service agreements to their customers, with no additional work on the dealers' part" and "without having to communicate directly with the buyer." It also "eliminates the middleman, saving their clients time and energy and offering users the convenience of buying auto warranties online." What's worse, "the new application can also be sold directly to consumers, banks, credit card companies, repair facilities, and online auto dealers such as eBay." You can run, but you can't hide!

Frank Williams
Frank Williams

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  • Dean Dean on Sep 25, 2007

    They can hound away. I guess they are targeting the same idiots that buy Viagra or OTC stocks from spam. I just the delete the garbage without even looking at it. That would include pitches for extended warranties.

  • Landcrusher Landcrusher on Sep 25, 2007

    Your dealer should think a while before sending this out. Most recipients will hit the SPAM button available on most new email readers. This will mean that the dealer will no longer be able to send them any other offers without it getting filtered out.

  • Quasimondo Quasimondo on Sep 25, 2007

    That's why I have a spam filter.