Automotive Operating Systems Set to Square Off for Market Dominance

automotive operating systems set to square off for market dominance

Sat nav, brake-by-wire, stability control, parking distance sensors, fuel injection– CNET reports that the average automobile requires $1997 worth of software code to keep it from crashing (in both senses of the word). That’s about nine percent of the showroom price. To stop programming prices from spiraling out of control and to help accelerate development time, Honda, Toyota and Nissan have teamed-up with Toshiba to create a standard operating system for automotive applications. Oh, here’s a surprise: U.S. auto companies may already be falling behind in software standardization. And who will ride to their rescue? CNET’s got the major league hots for IBM, after Big Blue scarfed Swedish “automotive technology powerhouse” Telelogic. (In fact, the dead hand of IBM PR is all over this piece.) Snicker if you must, but the smart money’s still on Microsoft’s mob to create a one-size-fits-all software solution. In any case, the battle for auto OS has serious long-term implications for reliability and repair costs. We’ll keep you posted with our Windows XP.

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4 of 9 comments
  • Redbarchetta Redbarchetta on Sep 04, 2007

    I wont buy a car with Microsoft controling anything in it. Doesn't matter who makes it:GM, Ford, Toyota, Honda, BMW, etc. still wont buy it because there software is consistantly crap. DOS and Windows NT are the only halfway reliable products they have ever made.

  • Dynamic88 Dynamic88 on Sep 04, 2007

    Toshiba, yes. Apple, yes. MSGMC, no way. MSDCX, no way. MSFMC, no way.

  • Nopanegain Nopanegain on Sep 04, 2007

    c'mon guys, the Microsoft in your ride has about as much to do with Vista as KFed has to do with Britney--- you just need to get in SYNC.

  • Robert Schwartz Robert Schwartz on Sep 04, 2007

    BMW's reviled i-drive runs on Microsoft Windows CE (like your PDA). You better hope that somebody else puts out a system.