Automotive Operating Systems Set to Square Off for Market Dominance

Glenn Swanson
by Glenn Swanson

Sat nav, brake-by-wire, stability control, parking distance sensors, fuel injection– CNET reports that the average automobile requires $1997 worth of software code to keep it from crashing (in both senses of the word). That’s about nine percent of the showroom price. To stop programming prices from spiraling out of control and to help accelerate development time, Honda, Toyota and Nissan have teamed-up with Toshiba to create a standard operating system for automotive applications. Oh, here’s a surprise: U.S. auto companies may already be falling behind in software standardization. And who will ride to their rescue? CNET’s got the major league hots for IBM, after Big Blue scarfed Swedish “automotive technology powerhouse” Telelogic. (In fact, the dead hand of IBM PR is all over this piece.) Snicker if you must, but the smart money’s still on Microsoft’s mob to create a one-size-fits-all software solution. In any case, the battle for auto OS has serious long-term implications for reliability and repair costs. We’ll keep you posted with our Windows XP.

Glenn Swanson
Glenn Swanson

Glenn is a baby-boomer, born in 1954. Along with his wife, he makes his home in Connecticut. Employed in the public sector as an Information Tedchnology Specialist, Glenn has long been a car fan. Past rides have included heavy iron such as a 1967 GTO, to a V8 T-Bird. In between those high-horsepower cars, he's owned a pair of BMW 320i's. Now, with a daily commute of 40 miles, his concession to MPG dictates the ownership of a 2006 Honda Civic coupe which, while fun to drive, is a modest car for a pistonhead. As an avid reader, Glenn enjoys TTAC, along with many other auto-realated sites, and the occasional good book. As an avid electronic junkie, Glenn holds an Advanced Class amateur ("ham") radio license, and is into many things electronic. From a satellite radio and portable GPS unit in the cars, to a modest home theater system and radio-intercom in his home, if it's run by the movement of electrons, he's interested. :-)

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  • Redbarchetta Redbarchetta on Sep 04, 2007

    I wont buy a car with Microsoft controling anything in it. Doesn't matter who makes it:GM, Ford, Toyota, Honda, BMW, etc. still wont buy it because there software is consistantly crap. DOS and Windows NT are the only halfway reliable products they have ever made.

  • Dynamic88 Dynamic88 on Sep 04, 2007

    Toshiba, yes. Apple, yes. MSGMC, no way. MSDCX, no way. MSFMC, no way.

  • Nopanegain Nopanegain on Sep 04, 2007

    c'mon guys, the Microsoft in your ride has about as much to do with Vista as KFed has to do with Britney--- you just need to get in SYNC.

  • Robert Schwartz Robert Schwartz on Sep 04, 2007

    BMW's reviled i-drive runs on Microsoft Windows CE (like your PDA). You better hope that somebody else puts out a system.

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