Asians Get Smart. Or Not.
Business Week reports that newly divorced Daimler's got the hots for the Asian market. On the eve of sending the FourTwo on its America adventure (via United Auto), Mercedes' CEO Rainer Schmueckle says he's contemplating selling the self-same ciwn faux Smart, but the vehicle faces the same "THAT'S not a Mercedes" headwind that's bedeviledty car in China and its nearby neighbors. Although the move is not exactly unanticipated (where else would you sell such a titchy car?), it's hardly a slam-dunk. Not only does China have its o the entire brand since birth– to the tune of billions of dollars in losses. Anyway, Schmeuckle is deeply impressed by the possibilities provided by Chinese Smarts: "We have a profound production base there now, primarily for the domestic market," he said. "It can't be ruled out that we might export from there to other Asian markets at some point." Now that's what we call confidence!