GM Pours Big Bucks Into Tinsel Town

Frank Williams
by Frank Williams

Digital Content Producer reports that The National Alliance of Women In Film (WIF) and GM are launching Traction, an "innovative and unique online magazine by and for women in the entertainment industry." Despite The General's sponsorship and the automotive double entendre, Traction has no automotive-related content. So why is GM involved? We're thinking product placement. After the Transformers movie featured four GM products (including the new… wait for it… wait for it… here it comes… Camaro), it seems GM has a hard-on for Hollywood. While Transformers' GM-heavy content has drawn fire for overkill, Product Placement News says the movie's director is unrepentent: "There are products in everything in everyday life. Do people think there shouldn't be brand names or something?" asks Michael Bay. "Everything is branded. I hate commercials when they take logos off of stuff. It's not real life."

Frank Williams
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  • Kevin Kevin on Aug 28, 2007

    GM is already a bank, why shouldn't they be a magazine publisher? Maybe they should open up a chain of Mexican restaurants too. They need some outlet for any competent executives who might accidentally wind up at the Ren Center.

  • Chaser Chaser on Aug 28, 2007

    GM's product placement totally ruined Transformers for me and wait, that movie was terrible anyway. Never mind.

  • Dean Dean on Aug 28, 2007

    Transformers was good fun. Just try to ignore the idiotic story and enjoy the F/X. I thought it was a pretty good advertisement for the new Camaro, actually. The car looked pretty damn good, especially with Megan Fox in it. (Never has the name Fox been more appropriate.)

  • Orian Orian on Aug 28, 2007

    Mikey, I'm not talking about reliability. I'm talking performance. You do realize that VW owns all of the following, right? VW Audi Lamborghini Bugatti I do believe the R32 (VW) will outperform an Impala with relative ease. Another notable VW from the early 90's...the Corrado VR6. Beat the 5.0 Mustangs of the day stock vs. stock. VW's Phaeton boasted a 444hp W12 engine (2006 model year). Their current 3.6l V6 produces 280 HP naturally aspirated (in the Passat - closest competitor to the Impala). You have to step up to the 5.7l V8 in the Impala go get close to that (303 hp). Not to mention the VW 6 speed auto or manual vs. the Chevy's 4 speed auto only. There's more than just reliability to look at.