TTAC Xmas SOS
A blogger recently concluded that The Truth About Cars (TTAC) is the exact opposite of traditional blog. Our posts offer crazed and demented commentary– which our readers counter with careful and well-reasoned analysis. Yes, well, TTAC is certainly home to the most intelligent and engaged readership in the biz. I am constantly astounded by our readers’ wisdom, passion and insight. While TTAC is dwarfed by the mainstream automotive media, this is the place where crucial ideas are stress tested by an informed audience. I can not thank you enough for your contribution to TTAC’s editorial development. Now click on the damn Michelin ad. And listen up: we need your help.
Again, please click on the Michelin ad. As our first honest-to-God dedicated advertiser, they deserve your support. TTAC’s portion of the tire maker’s new media budget will help keep us both free (i.e. alive) and independent (i.e. snarky). If you support our mission of motojournalistic mayhem, please get into the habit of patronizing our patrons.
Second, it’s time to spread the TTAC gospel. Everything either grows or dies. Unlike your local municipal conurbation, we need additional traffic. If you could email your best buds a url of a rant or review that strikes (if not wounds) your fancy, the resulting intellectual virus will help secure the readership we need to become a larger and more important force in automotive journalism. To that end, I present the following two paragraphs for your cutting and pasting pleasure:
Yo dog! How’s it hanging? I’m emailing you because this whack job webhead asked me to cut, paste and send this paragraph so you’d click on www.thetruthaboutcars.com and drive up the site’s traffic– so he can score some ad bucks and hit up Porsche for a press car. You probably knew it was something weird like that because A) what do I care about some other guy driving a Porsche and B) you know I’d never call you “dog” or enquire about the health of your testicles.
Anyway, the site’s excellent. And yes, this is still cut and paste, so you can’t trust a word you’re reading. But trust me; The Truth About Cars is well worth a visit. It’s got no-holds-barred automotive rants and reviews, updated every damn day. The articles are only 800 words, so it’s a quick fix. And the writing’s funny enough that I have ejected coffee through my nose on at least one occasion. So do me a favor and click on www.thetruthaboutcars.com . By the way, you know that thing I borrowed a while back? I lost it.
Thirdly, I need your help patrolling the comments section. Initially, all I ask is that you refrain from engaging flamers and trolls. Attacking misguided malcontents only encourages them. If you spot a comment that’s deliberately inflammatory towards the site, a writer or another commentator (e.g. a comment that accuses a writer of a personal prejudice against a domestic automaker’s products), please email me immediately at firstname.lastname@example.org. I’m ready, willing and able to delete offensive posts and ban persistent offenders. Have done. Will do.
And lastly, I’d like you to have a merry Christmas and/or a Happy Hanukkah. In the New Year, TTAC will launch a new site design and a couple of exciting (profitable?) commercial enterprises. We’ll give you a heads-up when our plans take shape, so you can help us avoid ye olde self petard hoisting deal. (Again.) Meanwhile, make sure you take some time this holiday season to want what you already have. Working together, we've built a vibrant, thriving community of automotive enthusiasts who aren’t afraid to hear– and tell– the truth. Professionally, that's all I ever wanted. Thank you.
CSJohnston on Dec 20, 2006
Hello Robert and a Merry Christmas to All, While I do not always agree with the articles or opinions on the Truth about Cars, it is still the first site I go to each morning as all the comments are thought-provoking (goes well with caffeine). I have clicked on the Michelin ad and will do so again if it gets your hit rate up. With respect to future ads on TTAC, perhaps it is worth your time to survey exactly who your readership is. In other words, if our collective demo and psychographic profiles are worthwhile (to prospective advertisers that is) then perhaps you can promote the site to several different products or services that are non automotive in nature (ie. food and beverage, travel and tourism, entertainment, financial, etc). Thus you can feel free to critique at will about the auto industry and still generate revenue from ads. Heck, if the vast majority of the readers were willing to endlessly posit on the TWAT award, surely we would be willing to spend a few minutes telling you how great a target market we are! Thanks for listening and I look forward to a New Year of disagreeable insight!
William C Montgomery on Dec 20, 2006Ken Strumpf: I click on the Michelin ad but nothing happens. Is it because I’m running Safari on a Mac? Anyway, great site. I’ve learned a ton of great info since I started lurking. To get the Mechelin ad to work while running Apple's Safari you must first turn off the pop-up window blocker (in the Safari pull down menu).
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