Podcast: Jag and Landie Still Winners With Wynn-Williams
You've got to feel sorry for the Brits. Once home to some of the world's best– er, most charismatic vehicles, the country has seen their automotive crown jewels sold off to Johnny Foreigner and/or fade into the mists of time. With the disappearence of the once-proud MG Rover Group, it's no wonder that British automotive analyst Michael Wynn-Williams doesn't like the idea of Ford selling off Jaguar and Land Rover. In a recent white paper "Jaguar’s part in rescuing Ford," Trend Tracker's trend tracker said "Whoa! Slow down there Billy Boy! Why sell the family silver when you may want to throw a dinner party or two when things settle down a bit." OK, I'm paraphrasing. But Wynn-Williams' main point is there for the taking. So, I called-up WW and took it like a man.
How could ford succeed with Jag when it trashed it's own luxury division lincoln. Lincoln clawed itself to number one in the early 90' s in high dollar sales units in the us. Knocking off cadillac gave them the title when lexus bmw & benz weren't the 200,000 unit scale players they are today. So 200,000 lincolns won the race back then. Did ford reinvest in lincoln for the future? Did their redesigns making a torpedo shape town car out of a box shape win them awards? did the tarus based continental ever get traction? Finally did the LS deliver on it's promise? If any one or two of these questions could have been answered in the affirmative, lincoln could still be a player in the american luxury game. So to sum up: If you don't understand upscale cars here in the US how are you going to mount the world stage with Jaguar?
Jaguar needs a compelling model to match its compelling price point. And the LAST thing a person should consider is reliability on a $60k car, but unfortunately, it should be among the FIRST concern of a buyer. Finally, poor resale makes for an equally poor buying decision. When I see a Jag on the road, I try to glimpse the driver..I'm just curious is all. Jaguar has enough history in its badge to give it hope for a renaissance. I just have no confidence in the people manning the controls today. Sell it to someone who knows how to build a premium car, and all that goes along with THAT.
i like mw-w - he came across very well. maybe he can be your uk correspondent, bobby?