Will This Nice Lady Kill Opel?

Bertel Schmitt
by Bertel Schmitt

After a lot of arm twisting, and several deadlines set by the US court and the German government, the Opel deal finally is entering the final round—for now. After a suitor has been found, a French woman may spoil the whole wedding.

Reuters has it that China’s BAIC has finally done what was expected they would do: Submit a non-binding offer for Germany’s Opel. About time it is.

Federal bankruptcy Judge Robert Gerber had given GM lawyers a Friday deadline to submit papers. His Honor will rule by July 10 on a plan to create a “new GM,” and the Opel issue needs to be settled. The Germans had set a July 15 deadline for final offers.

Magna and its Russian partners appears to be way ahead of BAIC. Magna’s board of directors wants to approve a business plan for Opel on July 7, an act that is widely seen as a rubberstamping exercise.

Belgian holding company RHJ International is officially still in the game. After posting a sharp loss on Wednesday, it has become very doubtful whether RHJ has the necessary wherewithal to play with the big boys.

Business plans submitted will be evaluated by PriceWaterhouse Coopers on behalf of Berlin. The government will have to cough up more money after already extending Opel a six-month 1.5 billion bridge loan. Price Waterhouse needs to determine whether the proposals are sound.

Whoever wins the race for Opel isn’t in the clear yet. It’s just beginning to get interesting.

When asked whether Brussels anti trust watchers will examine any deal for Opel very closely, German Deputy Economics Minister Jochen Homann told reporters: “Yes, clearly.” It sounded like he liked it. Homann expressed skepticism over Magna’s concept for Opel. “We will see whether Magna’s concept is successful. It is based on theories over which one can heartily discuss . . . There are justifiable question marks.” Homann pointed to the chronic structural overcapacities that the EU is concerned about and cautioned that the European Commission has stated a bailout could not distort competition.

Heinrich Weiss, President of the German-Russian Chamber of Commerce Had harsher words, says Der Spiegel. Weiss called the Magna/Sberbank concept “amateurish. It is irresponsible vis-a-vis the taxpayer to keep this ramshackle business alive.” According to Weiss, Magna, Sberbank and GAZ are “weak partners.” Like Homann, Weiss is concerned about overcapacity. “The weakest players have to go.”

There is another issue that gives the amateur league that competes for Opel the heebie-jeebies: French Economy and Finance Minister Christine Lagarde is widely rumored to become the European Union’s Competition Commissioner in November. France doesn’t have any Opel plants. France is home to key competitors PSA Peugeot Citroën and Renault, which counts the French state as a large shareholder. They would be delighted if Opel bit the dust.

So this is how it might go down: A partner is found for Opel, and the matter can be laid to rest until the September elections in Germany. After the elections, Brussels shoots the deal down. There will be perfunctory protests from Germany. Then, Europe’s auto makers can breathe a little easier.

Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • Cammy Corrigan Cammy Corrigan on Jul 04, 2009

    Folkdancer, They fear women because secretly they know that we know more about cars than they do! ;O)

  • TireGuy TireGuy on Jul 04, 2009

    Bertel & Katie: Neelie Kroes was sharp enough the last years anyway. Normally it cannot get much worse. Bertel: I do not see this timeline. The EU e.g. approved a rescue loan for the German retail chain Quelle within a day. If one party is chosen for buying Opel, this will have already been aligned with the EU way before, or will get approval within a short time frame. I do not see this pending until November, no chance.

  • ToolGuy This thing here is interesting.For example, I can select "Historical" and "EV stock" and "Cars" and "USA" and see how many BEVs and PHEVs were on U.S. roads from 2010 to 2023."EV stock share" is also interesting. Or perhaps you prefer "EV sales share".If you are in the U.S., whatever you do, do not select "World" in the 'Region' dropdown. It might blow your small insular mind. 😉
  • ToolGuy This podcast was pretty interesting. I listened to it this morning, and now I am commenting. Listened to the podcast, now commenting on the podcast. See how this works? LOL.
  • VoGhost If you want this to succeed, enlarge the battery and make the vehicle in Spartanburg so you buyers get the $7,500 discount.
  • Jeff Look at the the 65 and 66 Pontiacs some of the most beautiful and well made Pontiacs. 66 Olds Toronado and 67 Cadillac Eldorado were beautiful as well. Mercury had some really nice looking cars during the 60s as well. The 69 thru 72 Grand Prix were nice along with the first generation of Monte Carlo 70 thru 72. Midsize GM cars were nice as well.The 69s were still good but the cheapening started in 68. Even the 70s GMs were good but fit and finish took a dive especially the interiors with more plastics and more shared interiors.
  • Proud2BUnion I typically recommend that no matter what make or model you purchase used, just assure that is HAS a prior salvage/rebuilt title. Best "Bang for your buck"!
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