Strange Bedfellows: A History of Unexpected Automotive Collaborations

It should come as no surprise that some of the most iconic automobile designs have interesting associations in their geneses. Where those associations come from, though, can sometimes be surprising, as companies leapfrog the globe trying to find the talent, technical expertise, and productive capacity to build a new or unique model.

These stories seem to pop up more often when there’s a shift in a company’s priorities or an attempted to redefine its direction or mission. Large organizations can be slow to adjust to these changes, and so often these major manufacturers turned to small teams to produce what have often become standout models from already legendary lineups.

Often, but not always, as we see in this montage of odd couples.

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  • Bkojote Tesla's in a death spiral right now. The closest analog would be Motorola circa 2007.The formula is the exact same. -Vocal CEO who came in and took credit for the foundation their predecessor while cutting said efforts behind successful projects.-A heavy reliance on price/margin cuts and heavy subsidies to keep existing stock moving. The RAZR became a $99 phone after starting out as a $399 phone, the same way a Model 3 is now a $25k car.-Increasing focus on BS projects over shipping something working and functional to distract shareholders from the failures of current products. Replace "iTunes Phone" (remember that?) with "Cybertruck" and when that's a dud focus on "Java-Linux" the same way they're now focusing "Robotaxis".-Increasingly cut away investment in quality-of-ownership things. Like Motorola, Tesla's cut cut cut away their development, engineering, and support teams. If you ever had the misfortune of using a Motorola Q you're familiar with just how miserable Tesla Autopilot is these days.-Ship less and less completed products as a preview of something new. Time and time again at CES/Trade Shows Motorola was showing half-working 'concept' devices. The Cybertruck was announced 5 years ago yet functionally is missing most of its features- and the ones it has don't work. And I mean basic stuff- the AWD logic is embarrassingly primitive. A lot of Tesla hyperbole focuses on either he's a 4D-chess playing genius visionary or all of Tesla's being propped up by gov't mandates. But the reality is this company hasn't delivered any meaningful product evolution in the better half of this past decade.
  • Pig_Iron Stellantis is looking for excuses to close plants. Shawn Fain just gave them one. 🐹
  • SCE to AUX Unresolved safety issues are a good reason to strike.
  • Eliyahu Tesla is working as well as a full self-driving company can be expected to.
  • JMII No.