#ypsilon

Stellantis has been discussing the prospect of reviving the Lancia brand for months, hinting that the returning Delta would even be part of the deal. While technically still active, the historic Italian company has devolved into a swath of rebadged Chrysler products and now produces the Ypsilon (based on the Fiat 500) as its singular offering in Europe.

However, some die-hard fans of the nameplate took umbrage with the matter after it was revealed that the Delta would be an all-electric vehicle in October of 2021. As time went on, the manufacturer vowed that the model would be a worthy successor to performance models like the HF Integrale. But continued insisting upon electrification being an essential component of Lancia’s revival and has formally introduced its overarching plan for the marque.

“In Europe, Lancia is an undersized, underdeveloped brand, with nothing bigger than the Delta. Chrysler, which has a true global reach, has nothing smaller. Put them together and you have a full line-up,” is the short version of Sergio Marchionne’s plans for the Chrysler and Lancia brands. The surprising bit [via Autocar]: “we could see the two converge as early as the end of the year.” For Americans this means that some of the holes in Chrysler’s lineup could be plugged up by rebadged Lancias along the lines of the Delta shown at the Chrysler stand at the Detroit Auto Show. And hey, who are we to say no to all-new Chrysler products? Goodness knows the brand needs something new besides special edition lipstick on the same old pigs. There’s only one hitch…