Tag: Volvo

By on March 20, 2019

Volvo has burdened itself with the unrealistic duty of ending fatalities in its cars. While an admirable goal, eliminating roadway mishaps in their entirety is an exceptionally tall order. We’ve often wondered how the company intends to progress toward its zero-death target. The automaker has already said it intends to reduce speeding by limiting the top speed of all models to 112 mph.

On Wednesday, the company said it will introduce an orange “Care Key” that allows owners to apply whatever maximum velocity they desire (below 112 mph) and an in-car camera system designed to keep you from misbehaving behind the wheel. Volvo’s commitment to safety seems to exist without boundaries, but it leaves us wondering how far is too far.  (Read More…)

By on March 11, 2019

1994 Volvo 960 in California wrecking yard, RH front view - ©2019 Murilee Martin - The Truth About CarsWhile I live in Denver, my family and work ties in the San Francisco Bay Area make me a regular visitor at the incredibly well-stocked self-service wrecking yards of the region between San Jose and Richmond. These yards don’t have quite the selection of Subarus and IHC Scouts that I see in the yards around Denver, but they make up for that shortage by stocking plenty of BMWs, Mercedes-Benzes, and Volvos.

Just last week, I found a half-dozen 240s, a 780 Bertone Coupe, and a pair of 960 sedans… in a single yard. Here’s the better-preserved of the two 960s. (Read More…)

By on March 4, 2019

In jurisdictions that allow motorists some semblance of freedom (*cough* not future Europe *cough*), speed limiters aren’t a common topic of conversation. But they do exist, and many an American pickup owner has hit the governor while passing motorists in open territory.

Volvo Cars isn’t concerned about your gross vehicle weight rating, tire speed rating, or any of that stuff. In the interest of safety, the automaker plans to introduce a speed ceiling for all of its vehicles, even if it means pissing off Germans. (Read More…)

By on February 28, 2019

Polestar, Volvo’s former performance division (which parent company Geely insisted be spun off as its own electric car brand), announced its second automobile on Wednesday. Whereas the Polestar 1 was a 600-horsepower hybrid coupe, Polestar 2 adds a set of rear doors and does away with internal combustion altogether.

For all the “Tesla fighters” out there, this one comes the closest to giving the Model 3 a run for its money. With a targeted range of 275 miles, accomplished via a 78-kilowatt-hour battery pack structurally integrated into the vehicle’s floor, Polestar 2’s in the sweet spot for range. But it also happens to be the correct shape (five-door fastback) and price to ensure its gets stuck in Elon Musk’s tastefully shorn hair.  (Read More…)

By on February 22, 2019

Image: Volvo Cars

You wouldn’t know it, but that’s a heavily refreshed 2020 Volvo XC90 staring back at you from the header image. Good thing the grille still carries a Volvo badge.

Okay, the tweaks made to the SUV’s front fascia are milder than chain restaurant salsa, but the changes to the Swedish brand’s largest vehicle for 2020 are more than skin deep. For the upcoming model year, Volvo rolls out the first of its B-badged vehicles. What’s B? It signifies the presence of a kinetic energy recovery system designed to boost fuel economy by up to 15 percent. (Read More…)

By on January 30, 2019

Volvo is taking a very unique approach to its advertising for the Super Bowl this year. Rather than simply have the network air its commercials during the breaks, it has decided to compete with the game directly for viewership.

Called “The Longest Drive,” the automaker’s smartphone game is reminiscent of dealer and radio contests where people have to keep their hands on the car to win it. The difference here is that Volvo is concerned with your eyes. Participants will compete to log the most amount of time looking at stock footage of the Volvo S60 in the hopes of claiming one as a prize.

Mercedes-Benz tried something similar last year with its digitized “Last Fan Standing” competition. In that contest, people were asked to keep their finger on a Mercedes-AMG C43 Coupe as the company monitored their cell phone, waiting for them to make a mistake. Unfortunately, mistakes were made long before the contest began.  (Read More…)

By on January 24, 2019

2019 Volvo XC 40 front quarter

I get it. No real enthusiast should like crossovers. They’re tall, handle poorly, slurp gas, and aren’t as space efficient as the cars upon which they’re based. They aren’t a true sport-utility vehicles, either, as their on road-focused designs can’t handle rough terrain.

I used to be like you. I’m a car lover, and always will be, but the market has spoken, and it seems that most new vehicles coming our way will be high-riding wagons of some sort. So it’s time to get on board.

The 2019 Volvo XC40 T4 might be the tipping point for me. It’s not perfect — few cars are — but it works so incredibly well for its mission, moving people and stuff in style. That it is reasonably priced and has truly excellent fuel economy are merely bonuses.

(Read More…)

By on January 4, 2019

Polestar, the performance-oriented luxury brand created by Volvo’s Chinese parent company Geely, already has a 2-door hybrid sports car coming down the pipe later this year — the Polestar 1. However, the company is already teasing a follow-up sedan that aims to remove the internal-combustion component entirely and take on the likes of Tesla’s Model 3.

Dubbed the Polestar 2, the model will be a four-door fastback built on a modular platform with a battery pack intended to deliver roughly 300 miles of range on a single charge. While that sounds competitive, Volvo has previously indicated the Polestar 2 might start around $50,000. That’s not a far cry from the Model 3’s current starting MSRP of $44,000 ($46,000 until a few days ago), though Tesla promises a base version in the neighborhood of $35,000 later this year.  (Read More…)

By on December 26, 2018

It’s that special holiday time of year again. For a few short weeks, people go out of their way to be nice to others, and to wish one another the best in the upcoming new year. While the niceness still abounds, we want to know which car manufacturer receives your well-wishes for the future.

(Read More…)

By on December 5, 2018

The California New Car Dealers Association is requesting that Volvo immediately end its Care by Volvo subscription service within the state. According to the group, the automaker is in violation of California’s franchise and consumer protection laws.

It’s been a long time coming, as Care by Volvo is clearly designed to minimize dealer interactions. Anders Gustafsson, CEO of Volvo Cars of North America, even said the program claimed as much as 15 percent of the XC40 crossovers intended for dealerships this year.

“It’s really the same concerns from everybody, and it’s just that they don’t feel secure,” Gustafsson of said dealers last month. “They’re afraid we’re going to take something away from them … I would say the biggest question mark around subscriptions is that consumers need to decide that. Our retailers are asking, ‘Please let us be involved, because we can help.'”

It looks like they’re tired of begging.  (Read More…)

By on November 29, 2018

Today’s Rare Ride fits squarely in the I Didn’t Know About This file. It’s a military-grade Volvo from the 1950s, which the company transformed into a civilian vehicle nearly three decades later.

Presenting the C202 Laplander.

(Read More…)

By on November 21, 2018

Volvo has decided not to bring any vehicles to AutoMobility LA, the tech-focused preamble to the Los Angeles Auto Show. The reason? The brand says it’s not an auto show, despite the word auto being in the title. Volvo claims the industry is changing and so are the expectations of the people who use them. While this may be true to some extent, many people still expect carmakers to promote their cars and aren’t likely to swayed by mobility jargon or a rotating centerpiece that solidifies Volvo’s narrative.

Earlier this week, we mentioned Volvo’s launch of a social media campaign that includes a photograph of a phone displaying text reading “this is not a phone.” The gambit effectively built intrigue for the show, but the campaign will continue in LA — resulting in a display featuring “a number of interactive demonstrations of connectivity services, such as in-car delivery, car sharing, [and Volvo’s] vision for autonomous driving.” But no cars. (Read More…)

By on November 20, 2018

Volvo released a mysterious teaser image for the Los Angeles Auto Show on Monday. The photo features what is obviously a phone boasting bold text that reads “this is not a phone” while resting on the seat of an automobile.

While it’s not immediately evident what the car brand is promoting, the hashtags #FutureIsMobility and #AutoMobilityLA give us a few hints. Volvo has an app and intends on debuting it in Los Angeles at the end of the month. As for what it might be for, we have some hunches. The strongest of which results in a follow-up press image where the phone says it’s a car dealership or key.  (Read More…)

By on November 12, 2018

Care by Volvo subscription service

Despite the push from an eager industry, car subscription services haven’t proven an overwhelming success. The general consensus is that premium services, while intriguing concepts, are too expensive and complicated to maintain at scale. Book by Cadillac, which was recently suspended by General Motors, is emblematic of the public’s lackadaisical response to a system mired in logistical issues.

However, the concept itself isn’t dead just because one manufacturer decided it wasn’t worthwhile. Other premium nameplates still have their own services — Toyota plans to launch its own subscription-based pilot program in Japan soon, while Volvo Cars has enjoyed some success with Care by Volvo. Still, framing it as a trouble-free victory for the brand would be a mistake. Volvo’s subscription service has been as much a learning opportunity as it has been an overwhelming triumph.  (Read More…)

By on October 11, 2018

What do you get when you cross practical Swedish design sensibility with some Italian flair? You get a very expensive and boxy two-door sedan with a Bertone badge on it.

Presenting the 1989 Volvo 780.

(Read More…)

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