#togg

Turkey’s plan to convert the defunct Saab 9-3 into its national car is one of those stories that reemerges every few years, often undertaking a cicada-like metamorphosis in the interim. When we last checked on the $3.7 billion car project, Turkey was in the midst converting the 9-3 into an EV prototype wearing the shell of a Cadillac BLS.

The formula appears to have changed substantially since then. TOGG (short for Türkiye’nin Otomobili Girişim Grubu) is new, founded in 2018, but the company is comprised of the same five firms that made up the original group angling to deliver Turkey’s national car — Anadolu Group, BMC, Kıraça Holding, Turkcell, and Zorlu Holding. Ties to Saab (now owned by
National Electric Vehicle Sweden AB) are similarly unclear, as TOGG now plans on delivering an SUV in tandem with a sedan.