You Can't Have an EV for the Masses That Loses Money

Not without a profitable company, anyway. And Tesla, despite its promise to end the year in a cash-positive state, is not that company. Not yet.

After rolling out a dual-motor Model 3 and its Performance sibling in July, the average retail price of Tesla’s “most affordable” electric car is only going up, frustrating would-be owners waiting for the $35,000 base model. That stripped-down trim won’t appear until the beginning of next year.

When it does, however, Tesla stands to lose nearly $6,000 per vehicle, one investment bank claims.

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  • Bd2 Excellent article, very nice car. Thank you Murilee.
  • Make_light I like Subarus, and I often think they don't get enough credit for how they drive. Lots of people say it's the faux-rugged image that accounts for their popularity, but they also drive with a solidity and plantedness that's absent from a lot of the Japanese competition. That being said, this thing is ugly. I never felt that Subarus were as ugly as commenters claim they are. Boring, sure, but not necessarily ugly. But between this and the refreshed Legacy, it's like they're trying to make their vehicles look as incohesive and awkward as possible.
  • SCE to AUX I think the 2.2 was a pretty durable engine.
  • Rochester We'll probably be trading in our 2018 Touring Edition Forester for the next model, and are waiting to see what the Hybrid is all about. Would be nice if they disclose whether or not it will be a plug-in Hybrid.
  • CEastwood I have a friend who drives an early aughts Forrester who refuses to get rid of it no matter all it's problems . I believe it's the head gasket eater edition . He takes great pains regularly putting in some additive that is supposed prevent head gasket problems only to be told by his mechanic on the latest timing belt change that the heads are staring to seep . Mechanics must love making money off those cars and their flawed engine design . Below is another satisfied customer of what has to be one of the least reliable Japanese cars .https://www.theautopian.com/i-regret-buying-a-new-subaru/