#tepco

Autocorrect-adverse CHAdeMO is a consortium of Japanese companies with the target of establishing a standard for the charging of EVs. According to the fountain of knowledge, “CHAdeMO is an abbreviation of “CHArge de MOve”, equivalent to “charge for moving”, and is a pun for O cha demo ikaga desuka in Japanese, meaning “How about some tea” (while charging) in English.” CHAdeMO was founded at the instigation of TEPCO. The power giant wanted a safe market for its quick-charge connector, it was hitherto known as “the CHAdeMO plug.” TEPCO is Tokyo’s disgraced power company, drop its name, and you will trigger a stream of invectives coming from otherwise composed Japanese. Which is probably what happened in a boardroom.

According to The Nikkei [sub] “Toyota Motor Corp. said Wednesday it will start offering on Thursday a free application for smartphones that sounds an alarm if the user’s home electricity use reaches a preset level.” Don’t believe it. The Nikkei made it up.

Advertising on the side of your corporate fleet is a great idea. Especially if you are an electric company and you have electric cars.

Japan’s TEPCO just changed its mind.