Tag: sephia

By on July 26, 2013

2014 Kia Forte EX Exterior, Picture Courtesy of Alex L. Dykes

When Kia started selling the ’94 Sephia in America, nobody was worried. Not the American car companies still adjusting to the market share lost to the Japanese competition, and not the Japanese who used cheap and reliable cars to take the market share in the first place. The laissez-faire attitude to the Korean upstart was understandable, the Sephia was a truly horrible car. In 1997 Kia filed for bankruptcy protection and the big boys patted themselves on their back for not worrying about the Asian upstart. When another unremarkable Korean company purchased 51% of Kia, nobody cared. They should have.

(Read More…)

Recent Comments

  • dukeisduke: I’m glad that the 4Runner has stuck with the 1GR-FE V6; I just wish they could fit something more...
  • FreedMike: Anecdotally, my daughter and my ex-gf have had four Hyundais between them. My ex ended up putting 100,000...
  • FreedMike: “How often do you see Honda or Toyota with engine fires and components exploding every other...
  • redapple: Flying fan> “but the quickest way to get into a war on a car site is to be mean towards...
  • Daniel J: I’m really interested in one of these but dealerships can’t keep one on the lot long enough to...

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Jo Borras
  • Mark Baruth
  • Ronnie Schreiber