Tag: sephia

By on July 26, 2013

2014 Kia Forte EX Exterior, Picture Courtesy of Alex L. Dykes

When Kia started selling the ’94 Sephia in America, nobody was worried. Not the American car companies still adjusting to the market share lost to the Japanese competition, and not the Japanese who used cheap and reliable cars to take the market share in the first place. The laissez-faire attitude to the Korean upstart was understandable, the Sephia was a truly horrible car. In 1997 Kia filed for bankruptcy protection and the big boys patted themselves on their back for not worrying about the Asian upstart. When another unremarkable Korean company purchased 51% of Kia, nobody cared. They should have.

(Read More…)

Recent Comments

  • rocketrodeo: Destined to be the rarest of Mustangs, due to the widespread ignorance that is perfectly reflected here,...
  • speedlaw: oooh ! A Tape and Stripe Job…… not even 5 hp…. Give me your money !
  • Mike-NB2: I don’t know what this says about me or the Versa but I view myself as a ‘car guy’ and I...
  • JD-Shifty: If any of this were true a lot more people would be buying the cheapest available cars, and those base...
  • Gedrven: More than usual for a big company? Go on…

New Car Research

Get a Free Dealer Quote

Staff

  • Contributors

  • Timothy Cain, Canada
  • Matthew Guy, Canada
  • Ronnie Schreiber, United States
  • Bozi Tatarevic, United States
  • Chris Tonn, United States
  • Corey Lewis, United States
  • Mark Baruth, United States
  • Moderators

  • Adam Tonge, United States
  • Corey Lewis, United States