Audi Reveals Ken Block's S1 E-tron Quattro 'Hoonitron'

Ken Block is a man of many talents, many of which have nothing to do with driving. But he’s still best known for showboating from behind the wheel in the highly entertaining and well-produced Gymkhana video series. Here, Kenneth and the Hoonigan team choose a visually engaging locale and creatively rips up the pavement in some of the coolest custom-built rally cars ever to grace the screen.

Due to Block’s partnership with Ford, the majority of those cars wore the Blue Oval. But he’s since entered into a new professional marriage with Audi where he’s supposed to help push the brand’s all-electric agenda. The unification has apparently yielded its first mechanical offspring, with the insane-looking Audi S1 e-tron Quattro Hoonitron having debuted on Wednesday. Predictably electric, the vehicle is heavily inspired by the Group B legend that shares the parts of the name that don’t utilize the word tron.

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Rare Rides: The 2009 Invicta S1 Coupe - Not a Cheap Watch

Though this Rare Ride looks like it might’ve come from a design commissioned by a Russian businessman, it’s in fact mostly British — and just a bit American. Let’s have a look at the Invicta S1 from 2009.

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  • FreedMike These were great cars, but I don't think they're particularly novel or collectible. You can get a newer beater for that money that'd be easier to keep fixed.Good to see these soldiering on, though.
  • Funky D The only piece of technology introduced in the last 10 years that is actually useful is the backup camera. Get rid of the rest. All I want is a car with that and phone connectivity and zero driving nannies.
  • TheMrFreeze As somebody who's worked in IT for my entire career, I don't want any computer automatically doing something of this nature on my behalf. Automatically turning on my headlights? Sure (and why hasn't THAT been mandated yet). Automatically braking, or steering, or actually driving my car for me? Not an effing chance...I've seen computers do too much weird stuff for no reason to trust my life to one.
  • Daniel J Our CX-5 has hit its automatic brakes a few times at in very unnecessary situations. My 2018 doesn't have it, but it will shake and throw a warning if it thinks you should brake. Only once was it needed. The dozen or so times it has gone off I was already on the brakes or traffic was in a pattern that just fooled it.
  • Kosmo This would become interesting with a turbo and 6MT.