#riich
Chinese Confusion: Riich Or Cheap?
You think U.S. car makers suffer from brand confusion? Come to China! China’s Chery for instance is known for their low-cost cars, especially for their ubiquitous el cheapo QQ. In order to venture into more upscale segments, Chery launched a number of brands, amongst them Rely (for SUVs, get it?), Karry (for minivans and pick-ups, get it?) and Riich (for upscale models, get it?) Now, the confusion starts.
What's Wrong With This Picture: That's Riich Edition
We got a good giggle (and several excellent limericks) out of Chery’s Bentley-aping Riich brand logo back in March, so we thought we’d show off a…
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