Inside The Industry: An Unsung Hero Recalls How A Worldwide Crisis Was Averted

After the March 11 monster earthquake and tsunami wiped out large parts of Japan, headlines focused on the near-meltdown of Fukushima. Recently, I learned that there was a strong likelihood of a worldwide economic meltdown, caused by a microchip factory 80 miles south of Fukushima. Here is the story of how the crisis was contained.

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Japan Inc. Saves Renesas From The Clutches Of American Banksters

A consortium of major Japanese companies, along with a government-backed turnaround fund snapped chipmaker Renesas away from what they deemed as certain doom on the hands of the American private equity fund Kohlberg Kravis Roberts (KKR). The Nikkei [sub] reports in a flash message that the consortium that includes all three major Japanese automakers has put together a $13 billion package to block a purchase by KKR.

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Japanese Parts Paralysis: Bad Bets With Chips

Why was Honda as much hit as Toyota by the March11 earthquake and tsunami? Doesn’t Honda have the bulk of its production outside of Japan? How could Nissan avoid most of the damage, even with an engine factory close to Fukushima?

It was a bit like a roulette game, and it involved a lot of chips. According to industry talk in Japan, Nissan had taken a large supply of ECU chips before the quake. Honda and Toyota were waiting for their just-in-time delivery. Honda and Toyota received most of their engine controller chips from one chipmaker, Renesas. Two weeks after the catastrophe, we had pointed out that Renesas and its damaged fab near the epicenter would turn into a major bottleneck. What’s more, Honda had no idea.

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Japanese Parts Paralysis: And Now, The Great Chip Famine

Automakers in Japan are slowly crawling back to normal. However, they are in for another after shock, and this one could be quite serious: Yasushi Akao, President of chipmaker Renesas said today that supplies of microcontrollers from his company will be in serious trouble come June. According to The Nikkei [sub], “stocks are expected to run out next month as operations at the firm’s Naka plant in Ibaraki Prefecture have been suspended since the Great East Japan Earthquake on March 11.” Renesas microcontrollers are the chips of choice of many car companies who use them in their on-board electronics. Toyota is known to be a large customer of Renesas.

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Japanese Parts Paralysis: Renesas Rations Chips For Toyota, Nissan And Honda

Yesterday’s good news from strategically important Japanese automotive chip maker Renesas did not last long. Now for the bad news: Their automotive microcontroller chips will be strictly rationed when they eventually ship. This being Japan, it is said more politely: Renesas is “thinking about the development of voluntary rules for major automakers,” as Japan’s Yomiuri Shimbun puts it.

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  • SPPPP I am actually a pretty big Alfa fan ... and that is why I hate this car.
  • SCE to AUX They're spending billions on this venture, so I hope so.Investing during a lull in the EV market seems like a smart move - "buy low, sell high" and all that.Key for Honda will be achieving high efficiency in its EVs, something not everybody can do.
  • ChristianWimmer It might be overpriced for most, but probably not for the affluent city-dwellers who these are targeted at - we have tons of them in Munich where I live so I “get it”. I just think these look so terribly cheap and weird from a design POV.
  • NotMyCircusNotMyMonkeys so many people here fellating musks fat sack, or hodling the baggies for TSLA. which are you?
  • Kwik_Shift_Pro4X Canadians are able to win?