Rare Rides: 1988 Isuzu I-Mark RS Turbo - In Which Lotus Helps a Hot Hatch

Let’s take a trip back to the 1980s — the time when one could drive past numerous Chevrolet and Geo (or Pontiac in Canada) dealers to visit their friendly Isuzu franchise. General Motors has a 34-percent stake in Isuzu, and that means some of the vehicles at the Chevrolet, Geo, and Isuzu lots are up to some badge-swapping trickery. Born as the Isuzu Gemini, the hatchback was renamed and rubber-stamped across brands, swapping badges and fascias with ease.

But one version was strictly badged as Isuzu, and only available for two years toward the end of the model’s run. It’s called the RS, and it’s Really Sporty fun on the cheap.

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Trackday Diaries: The Agony Of The Seat

If dying is easier than comedy, then surely driving a race car is easier than building one. Which is why I’m thrilled to have outsourced the management of my Neon and Danger Girl’s MX-5 Cup car; I might be able to win a race now and again, but my attempts to handle the vehicles myself amounted to one long and unmitigated disaster. Since 2014, the Plymouth has been in the capable hands of Jon Shevel at Albany Autoworks. He’s directly responsible for said Neon’s transition from a car that hadn’t started since 2009 and couldn’t pass tech to a podium finish in both SCCA and NASA for 2016.

DG’s MX-5 is now with The Boost Brothers. Check them out, watch their YouTube videos, learn all sorts of stuff about fixing crash repair, welding cracked tubes, swapping out hubs, that sort of thing. Bozi and Bojan have been pulling quite a few overnight shifts getting the car ready for the 2017 American Endurance Racing season. Even better, they’ve made pretty much all of the decisions as to what goes on the car and how everything goes together.

The only major choice that has been left in my hands should be simple enough: we need an FIA-legal race seat to replace the battered UltraShield that came with the car. But when it comes to racing seats, as with so many other things in this world, nothing’s quite as simple as it should be.

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  • Bd2 Mark my words : Lexus Deathwatch Part 1, the T24 From Hell!
  • Michael S6 Cadillac is beyond fixing because of lack of investment and uncompetitive products. The division and GM are essentially held afloat by mega size SUV (and pick up truck GM) that only domestic brainwashed population buys. Cadillac only hope was to leapfrog the competition in the luxury EV market but that turned out disastrously with the botches role out of the Lyriq which is now dead on arrival.
  • BlackEldo I'm not sure the entire brand can be fixed, but maybe they should start with the C pillar on the CT5...
  • Bd2 To sum up my comments and follow-up comments here backed by some data, perhaps Cadillac should look to the Genesis formula in order to secure a more competitive position in the market. Indeed, by using bespoke Rwd chassis, powertrains and interiors Genesis is selling neck and neck with Lexus while ATPs are 15 to 35% higher depending on the segment you are looking at. While Lexus can't sell Rwd sedans, Genesis is outpacing them 2.2 to 1. Genesis is an industry world changing success story, frankly Cadillac would be insane to not replicate it for themselves.
  • Bd2 Even Lexus is feeling the burn of not being able to compete in the e-ATP arena.