Tag: R53

By on October 23, 2015

MINI Cooper S

Imagine if we’d had the internet back in the ’60s. Ignoring all other differences that fast, easy communication would have had on a pivotal time in our history, I’m most fascinated by the important stuff, like how it would have affected the way we buy cars.

Back then, one could walk into the dealership and check various boxes on an order form, specifying the exact options desired. Want a manual transmission, big-block wagon with non-assisted drums all the way around? Sure. Under-dash record player? Absolutely. But that wasn’t efficient, and eventually we got a few option packages and some dealer-installed bits.

MINI (gotta make sure we capitalize that) is one of the few mainstream OEMs that lets us relive those checkbox glory days.

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