Volkswagen Unveils Updated R Logo

Volkswagen has revealed an updated R logo that it says will still symbolize performance while also representing the brand’s “fresh start” — its refocus on electric vehicles, rather than the diesel ones that got it into trouble back in 2015.

VW similarly rejiggered is brand’s main logo, eliminating its three-dimensional aspects for a streamlined version highly reminiscent of the symbol used through the 1970s, debuting the new (old?) design at this year’s Frankfurt Motor Show. But the R’s transformation has resulted in something entirely novel, abandoning the leftmost vertical line in favor of an abstracted representation of the letter.

However, tweaking the visuals of a single character doesn’t have much meaning in itself. All we really care about is whether or not the R badge will still denote the maximum performance available from various VW models.

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Review: 2012 Porsche Cayman R PDK

The Cayman R: lowered, lightened, loudened. A track-day special with carbon-fibre race buckets, featherweight alloy wheels and red seatbelts.

All right you hosers, here’s how we review a car like that in Canada.

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  • MaintenanceCosts 308/311 is just the rating of the gas engine by itself. The full powertrain power rating, taking into account both power sources is 483/479. The car will do 0-60 in under five seconds. Frankly, I find the idea of that being "underpowered" bizarre.Also, "understated" has never been less fashionable within my lifetime. We are in a moment where everyone wants to make a Bold Statement with everything they do.
  • 28-Cars-Later @PoskySo here's some interesting data, Manheim's Used Car index is still 28% higher than shortly before the Plandemic (155 on chart) after declining from a height of 39% (roughly 215) in January 2022, yet interest rates are now more than double on average. Maybe the White House should focus on some deflationomics instead of mucking up everything?
  • Dale Had one. The only car I ever bought because of a review in a guitar magazine.Sure was roomy inside for such a small car. Super practical. Not much fun to drive even with a manual.Sent it to college with my stepson where it got sideswiped. Later he traded it in on an F-150.
  • Bd2 Hyundai's designs are indeed among the most innovative and their battery technologies should allow class leading fuel consumption. Smartstream hybrids are extremely reliable.
  • 28-Cars-Later So now H/K motors will last longer in between scheduled replacements. Wow, actual progress.