Hyundai May Make Its Own Computer Chips for Autonomous Cars Because No One Wants to Be a Coachbuilder

Hyundai is considering making its own computer chips for autonomous cars, which the company expects will be readily available by 2030, according to Bloomberg.

The South Korean automaker, which is already preparing its cars with semi-autonomous technology, says the technology could be vital to car making in the future. Hyundai buys its autonomous driving-related technology from a supplier, but the director of the automaker’s automotive control system development group didn’t specify the company from which Hyundai buys the technology hardware.

Hyundai’s announcement could be competition for Silicon Valley giants such as Google and Apple that are developing autonomous driving technologies to be licenced (Google) or possibly their own cars (Apple). Hyundai developing its own chips could be a way to keep the automaker from becoming merely a sheet metal provider to autonomous car technology makers.

Read more
  • Lou_BC Let me see. Humans are fallible. They can be very greedy. Politicians sell to the highest bidder. What could go wrong?
  • SPPPP Vibrant color 9 times out of 10 for me. There may be a few shapes that look just right in metallic gray, for example. There are a few nices ones out there. And I like VW "White Silver". But I'd usually prefer a deep red or a vibrant metallic green. Or a bright blue.
  • 28-Cars-Later Say it ain't so, so reboot #6* isn't going to change anything?[list=1][*]V4-6-8 and High "Tech" 4100.[/*][*]Front wheel drive sooooo modern.[/*][*]NOrthSTARt.[/*][*]Catera wooooo.[/*][*]ATS all the things.[/*][*]We're *are* your daddy's Tesla. [/*][/list=1]
  • MaintenanceCosts Can I have the hybrid powertrains and packaging of the RAV4 Hybrid or Prime with the interior materials, design, and build quality of the Mazda?
  • ToolGuy I have 2 podcasts to listen to before commenting, stop rushing my homework.