Tag: naiais

By on January 8, 2013

TTAC’s Alex Dykes didn’t fall in love with the Dodge Dart in his initial meeting, although he did refer to it as “class competitive”. In its first half-year on these shores, the Alfa-Dodge has struggled to keep inventory levels down despite great advertising.

Ten or twenty years ago, Chrysler might have let this state of affairs continue for a year or two before adjusting the product mix and/or changing the marketing approach, but in the lean-and-mean era they don’t play that game. The Dart GT is meant to restart the model’s momentum, and it does it the old-fashioned way: with high content and reasonably aggressive pricing.

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