#monoprice
Scion Monospec Strategy Continuing for 2017, Trims May Arrive for 2018
Beyond the funky metal, there’s one element that set Scion apart from its Toyota mothership: monospec pricing.
By offering up only a single trim for each models and reducing options to paint colors, transmissions and accessories, Scion was able to market its vehicles to a different audience and offer a no-haggle sales approach.
For the 2017 model year, that monospec approach will continue, but Toyota is evaluating its future. Also, Scion’s no-haggle pricing model won’t be surviving the transition to Toyota.
Mark Stevenson
Feb 03, 2016
22
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