New Trends In Product Placement: No Cars For Stars

It used to be that car companies would kill to have their cars seen with stars. That seems to be changing if a frightening development in Melbourne is an indicator. The Melbourne F1 Grand Prix used to attract spectators and sponsors with a celebrity race. The celebs of course did not race their own cars. To make it a fair and even-handed race where only driving skill decides, they were handed cars supplied by a sponsor. This year, the luminary laps are a scratch. Oh, there is no shortage of stars. There just aren’t any cars. The organizers could not find a sponsor that was able to supply the more than 25 cars needed.

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  • Doc423 Rolling Coal is not a bad thing either.
  • Ajla In high school I really wanted a yellow GTO.
  • Lou_BC Sweet car.
  • FreedMike With 157K miles, that's basically a beater that looks good. Plus, I heard Honda CVTs turn dicey with age. I'm a "no" at $12,500, but someone's heart will go all aflutter over the J-vin (Ohio-vin?) and pay up. With a manual in the same shape, I'd be in for a LOT less.
  • EBFlex More proof the EV world is crumbling. In a market with supposedly “insatiable demand”, these kinds of things don’t happen. Nor do layoffs.