#m440i

BMW has applied its new corporate grille to the 4-Series and nixed the retractable hardtop from the convertible in exchange for a ragtop that helps the model dump unnecessary weight. While the softer sunshine rig sounds relatively impressive, this will likely be a lateral move for most fans. The brand’s elongated Hitler mustache grille hasn’t gone over with everybody and a soft top certainly seems less premium. But BMW thinks it can win customers over on practicality and substance.

For starters, the new system offers a smidgen more headroom (just 0.2 inches) and has improved thermal insulation and sound dampening to keep it on par with the outgoing hardtop. It also takes up less space when stowed and only takes 18 seconds to do so at speeds at or below 31 mph.