#m240i

BMW has become a bit of a wild card. From confusing naming conventions to controversial styling decisions, the Bavarian automaker has become no stranger to various forms of ridicule lately, particularly from the enthusiast set. With a rich performance history on and off of the track, the company has amassed a fervent fanbase that’s somehow both stuck in the past and impatient for the future.

They cite classics like the E30 M3 and E39 M5 with rose-tinted nostalgia and wonder why BMW can’t capture lightning in a bottle again – while also adding the performance, technology, safety, and comfort that they’ve come to expect, of course. And never mind the fact that the BMW Group reported record-breaking sales numbers in the first quarter of this year while largely ignoring the peanut gallery.

It’ll not have escaped your notice that Toyota unveiled a new Supra this week in Detroit. We’ve been expecting such a beast since what seems like forever. In fact, during the reveal, Akio Toyoda himself jokingly called it the “worst kept secret.”

Guaranteed there will be plenty of complaints from armchair CEOs and keyboard racers who’ve never turned a wheel on track about the new Supra, with carping bound to range from its lumpy looks to its rating of “only” 335 horsepower.

Your author will reserve judgement on the former until he sees it in person; the latter until he gets behind the wheel. For now, let’s take a practical approach.