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Today, every other outlet publishing driving impressions of the all-new 2016 Nissan Maxima is going to leverage nostalgia – just like Nissan wants them to – as they reference the return of the ‘4-Door Sports Car’, or 4DSC for short. While the four character alphanumeric has never really disappeared since its inception, Nissan is putting a renewed marketing focus on the term with the express purpose of conjuring up mental images of California canyon carving while Timmy Jr. rides booster seat in the back.

I’m not going to do that.

At 30 years old (or young, depending on your relative position along the lifecycle timeline), I hold no nostalgia toward the return of Nissan’s marketing term from yesteryear. I grew up with the Foo Fighters (and the very tail end of Nirvana), $5 Colt 45s and – when I could finally afford a car – a 2000 Honda Civic purchased used when I reached the grand age of 20. By the time cars entered my radar, most of the original 4DSCs (the third-generation Maxima built from model years 1989 to 1994) had succumbed to rust or one of the many ails claiming many a car along the salty east coast I call home.

I’ve not a single memory of the first 4DSC, and that’s a problem.

This just happened. (photo courtesy: Ram)

Most design students don’t consider Peak Oil in their studies, but The Reckoning was on my reading list back then. While Peak Oil is tangentially connected to car design, we clearly reached Peak Emblem.

It cannot get any worse than what’s being introduced in Chicago this week.