By on February 20, 2013

As a first-rate cynic and an enthusiast of the English language, I reflexively cringe when I hear the latest “CBC buzzwords” (CBC is Canada’s version of NPR) that get thrown around by the sort of people who think that bicycles will eventually replace cars as our main mode of transportation in our future communitarian-utopia of urban living.

You may have heard them before; words like “vibrant”, “sustainable” or “diverse” inevitably always used as a positive adjective regarding one’s proximity to a farmer’s market or yoga studio. Describing oneself as a “storyteller” when one’s employment situation is murky at best. Describing any commodity good as “artisinal”. This is what I call “word torture”, and if George Carlin were still alive, he’d have a field day.

Imagine my horror when I logged on to the website for the latest installment of Ford’s Fiesta movement and saw it was chock-full of these nebulous descriptors. I nearly had to go back and read one of TTAC’s “Volts on Fire” stories just to calm my rapidly rising blood pressure.

(Read More…)

Recent Comments

  • RHD: An Applecart (very clever of you, by the way) could be an electrified, high-tech shopping trolley that rings up...
  • RHD: These names are much better than ID.3, ID.4, ID.5 and so on. What the #### is VW thinking?
  • Inside Looking Out: Saturn tried that – did not work. Can we say that Saturn was an iPhone of the cars?
  • conundrum: The Apple business plan of buying something for $50 each from outside supplier(s) and selling it for $1500...
  • Inside Looking Out: Van Rivian.

New Car Research

Get a Free Dealer Quote

Who We Are

  • Adam Tonge
  • Bozi Tatarevic
  • Corey Lewis
  • Mark Baruth
  • Ronnie Schreiber