Abandoned History: Daewoo Motors, GM's Passport to International Sales (Part III)

After a few successful years building a trio of Toyota models (Corona, Publica, and Crown), Shinjin was forced to look elsewhere for a business partner. Toyota wanted to sell cars in China, and China forbade any company that sold products on its shores from having operations in South Korea. As expected, the government stepped in and assisted in a new deal between Toyota, Shinjin, and General Motors. 

The deal was finalized in 1972 and saw Toyota sell its stake in Shinjin directly to GM. The 50-50 GM-Shinjin venture saw the latter immediately renamed to General Motors Korea. GMK was immediately the new face of GM product distribution in South Korea. Let’s embark upon a series of particular business arrangements involving Shinjin that didn’t last very long.

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  • Wjtinfwb We had one of these LTD wagons in the daily rental fleet I worked while in College. It had been returned early from the lease customer and dumped into daily rental duty to milk a few more dollars out of it before it went to auction. As a lease/rental car, it's maintenance had been... eh, spotty at best. But one Friday night I needed a big car to take some friends down to the coast for dinner. The LTD was available so I grabbed the keys. Loaded with 3 couples and a cooler full of beer and wine, we set of on the 60 mile drive to the coast. The HOT light came on about halfway but there was no service station open on the drive down US 319. So we kept driving. Parked at the restaurant, food and many beers and wine ensued, we poured back into the LTD and headed back to campus. The HOT light popped on 20 miles in, so we kept driving. Dropped the wagon back at the rental lot, the V6 dieseling to a clanky end. Monday came, I figured the Ford was toast so avoided it but returned from lunch to find an associate had rented it again. Surprised it even started, I figured a rescue call was soon to be requested. Nothing. Two days later it was returned, the lady returning it said the HOT light came on, but she kept driving as everything seemed fine but she noticed a really bad smell. I drove it around back, popped the hood and started checking fluids; radiator, dry as a bone. crankcase, no oil on the dipstick. Even the transmission and power steering fluids were MIA. I filled the radiator with tap water, poured 3 quarts of 30 weight Quaker State in to the filler and slammed the hood. Eventually, the thermostat was replaced as the cause of the overheating but the LTD kept running until I got fired for wrecking a Fairmont. Tough car...
  • Oberkanone Honda has made an effor. Carmakers Try to Cajole Consumers Into Caring About Air-Bag Recall - WSJAnd this was in 2017.
  • Verbal Back in the 90's there was a bumper sticker that said, "Would you drive any better with that cell phone up your a$$?"
  • FreedMike On the one hand, it doesn't look good. On the other hand, not releasing the car into the hands of the general public until the obvious bugs are worked out is a good idea for a brand new company. Time will tell.
  • FreedMike I do take phone calls using Car Play if I'm not in traffic; it's a little bit of a distraction, but not much. I think it's certainly within an acceptable risk margin if you're not in heavy traffic. Back in the old days when I had a manual car and no Bluetooth, I never used the phone while driving at all.