BMW Does The Unthinkable: They Go Forward

The NYTimes reports that Norbert Reithofer, CEO of BMW AG, is thinking the unthinkable. Dr Reithofer said at a shareholders’ meeting in Munich: “We are exploring the possibility of developing a joint architecture for the front and four-wheel drive systems of these cars,” WHAT?! An FWD BMW? An act against nature. Say it isn’t so! He didn’t.

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  • SCE to AUX They're spending billions on this venture, so I hope so.Investing during a lull in the EV market seems like a smart move - "buy low, sell high" and all that.Key for Honda will be achieving high efficiency in its EVs, something not everybody can do.
  • ChristianWimmer It might be overpriced for most, but probably not for the affluent city-dwellers who these are targeted at - we have tons of them in Munich where I live so I “get it”. I just think these look so terribly cheap and weird from a design POV.
  • NotMyCircusNotMyMonkeys so many people here fellating musks fat sack, or hodling the baggies for TSLA. which are you?
  • Kwik_Shift_Pro4X Canadians are able to win?
  • Doc423 More over-priced, unreliable garbage from Mini Cooper/BMW.