We Hope You've Been Saving Up for the Toyota Supra

Toyota’s return of the Supra has to be the most exciting vehicle nobody knows anything about right now. We know it was co-developed with BMW using the same platform as the new Z4 and we have a pretty good idea of what it will look like in production form. But the void of technical specs has left us digging for any morsel of information that might sustain us.

A new morsel has come in and it might be disappointing to those of you living outside the bonds of reality. The new Supra will not be an easily affordable automobile.

This shouldn’t be incredibly surprising. The Supra Mark IV wasn’t exactly automotive history’s greatest bargain. In the late 1990s, you could purchase a Mustang SVT Cobra and a Honda Civic DX for what it cost to acquire a base-model Supra. So there is no reason to assume the forthcoming edition will be intended for 86 or BRZ shoppers that recently received a modest pay increase from Best Buy.

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Toyota Unveils Supra Racing Concept as Possible GR Halo Car

Despite being off the market for 16 years, the Toyota Supra remains relevant as the brand’s most famous performance machine. That’s partially because the automaker never built a worthy successor but, even if it had, the Supra had already cemented its identity as an absolute monster before ending production in 2002.

You’ll find countless hours of footage where the model embarrasses high-end exotics in straight-line speed, usually thanks to heavy modifications. Likewise, its appearances in film and video games saw it coveted by automotive enthusiasts well before they learned how to drive.

That puts a lot of pressure on the automaker to deliver something that can live up to the hype; as a result, Toyota’s been very cagey on the Supra’s progress. However, we now have something resembling a production vehicle. The Toyota GR Supra Racing Concept is a hypothetical track version of the roadgoing fifth-generation model we’ve yet to see.

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  • Bd2 Eh, the Dollar has held up well against most other currencies and the IRA is actually investing in critical industries, unlike the $6 Trillion in pandemic relief/stimulus which was just a cash giveaway (also rife with fraud).What Matt doesn't mention is that the price of fuel (particularly diesel) is higher relative to the price of oil due to US oil producers exporting records amount of oil and refiners exporting records amount of fuel. US refiners switched more and more production to diesel fuel, which lowers the supply of gas here (inflating prices). But shouldn't that mean low prices for diesel?Nope, as refiners are just exporting the diesel overseas, including to Mexico.
  • Jor65756038 As owner of an Opel Ampera/Chevrolet Volt and a 1979 Chevy Malibu, I will certainly not buy trash like the Bolt or any SUV or crossover. If GM doesn´t offer a sedan, then I will buy german, sweedish, italian, asian, Tesla or whoever offers me a sedan. Not everybody like SUV´s or crossovers or is willing to buy one no matter what.
  • Bd2 While Hyundai has enough models that offer a hybrid variant, problem has been inadequate supply, so this should help address that.In particular, US production of PHEVs will make them eligible for the tax credit.
  • Zipper69 "At least Lincoln finally learned to do a better job of not appearing to have raided the Ford parts bin"But they differentiate by being bland and unadventurous and lacking a clear brand image.
  • Zipper69 "The worry is that vehicles could collect and share Americans' data with the Chinese government"Presumably, via your cellphone connection? Does the average Joe in the gig economy really have "data" that will change the balance of power?