Tag: Fordlandia

By on February 21, 2017

Fordlandia

Welcome to the Paradise of Fordlândia. Three rules: no booze, no Jews, and we want to check your junk now and then.

Well, those were the rules (one of them unwritten) when the Brazilian town, hacked out of the jungle in 1928, was at its peak. Abandoned by Ford Motor Company in 1945, the bizarre utopian industrial and social experiment remains, slowly decomposing and encroached upon by vegetation, on the shores of an Amazonian backwater.

It is here, along the Tapajós river, that revolutionary industrialist and noted oddball Henry Ford created his rubber-producing settlement in the image of a modern Michigan city. Thanks to one enterprising reporter who probably owns a dog-eared copy of Heart of Darkness, we can now see what the failed experiment looks like in 2017. (Read More…)

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