#failing

So I’m reading through Autoblog (Motto: All the recall stories that are fit to print!), and I come across an article about how Jaguar is now developing an even higher performance version of the F-Type sports car.

That’s right, folks: soon, Jaguar dealers across the country will be graced with yet another six-figure car that nobody wants to buy.

If you’re an F-Type fan ( who isn’t?), then you might be surprised to hear me say this — but it’s true. Cars.com does a monthly list of the slowest selling cars on the market — not by sales volume, but by actual days each car spends on the lot — and some version the F-Type is always near the top. It’s often stopped from being the true number one vehicle by only more overpriced cars, like the BMW 6 Series and the Kia K900.

So why are they developing a high-performance version? Because Jaguar remains convinced that this is the way to attract younger, hipper car shoppers: by offering the same old thing with more power at an even higher price tag. The main problem with the F-Type, Jaguar apparently believes, is that it isn’t expensive enough.