#edmunds

Car researcher Edmunds sees an exceptionally strong March rebound in U.S. car sales. They expect new vehicle sales to come in 31 percent higher than March 2009. The most muscular comeback kid? Would you believe it, Edmunds expects sales of the already counted out Toyota to explode in March. They also see the Detroit 3 solidly overwhelmed by the furriners, Ford’s heroic efforts notwithstanding.

When it comes to the cause of the alleged Toyota unintended acceleration, the TTAC commentariat is divided into two camps:

One side is convinced they know what’s wrong with Toyota. (It’s the cursed computer. May it roast in hell and grow tin whiskers.)

The other side isn’t so sure and argues for caution. It could be pilot error. Plain old hysteria also isn’t ruled out. Or some trade warfare that reared its no so pretty head at yesterday’s hearings: “You block our beef because of mad cow disease. We do the same to your cars.”

Well, who says life is fair. Flash: The doubters are being discriminated against. The commentators who know what’s wrong with Toyota can become instant millionaires. Here is how it works:

[Update 3: This post is now officially obsolete, having been supplanted by the much more accurate update here]

[Update 2: In a new post, I have noted that 53% of Toyota UA complaints were filed after the mat advisory was issued on 9/29/09. The number used her are not adjusted for that. As soon as they are available, I will redo this spreadsheet, using more accurate sales stats]

[Update ans Disclaimer: As I noted below, this spreadsheet will be updated when I can access actual sales stats from our source, Morgan and Co. on Monday for the years (’05-’10) covered. That will very likely change the rankings somewhat. The Lincoln may actually be #2. But this is not about which car is #1 or #2; it’s about finding patterns in certain makes, and within makes. It’s an attempt to see if these statistics can shed light on a complex and opaque issue. As an example, why the Toyota Yaris is so low in reported incidents. It’s more about these patterns and discrepancies, than about singling out the car with the highest rate, so please don’t take the current exact rankings as the final word. It’s a work in progress. The fact that the complaints are not tabulated by individual MY also limits this substantially, as running changes in a given car during the five year period will change things significantly. So this data dive is fundamentally flawed; take it as such. But nevertheless, it’s still a huge step over the raw data that Edmunds put out, which doesn’t begin to account for the number of any given cars sold.]

Numbers and statistics are largely useless without context. Edmunds.com took a first good step in going through NHTSA’s data base and reporting the number of UA events reported per make, brand and vehicle. But what was obviously missing was the correlation to the number of cars on the road in relation to those numbers. We’ve taken the next (tedious) step, and the results are most interesting indeed. They’re certainly not completely conclusive, but we’re not finished yet. The full list of 95 cars follows, as well as our methodology, a stab at some analysis, and more questions to still be answered.

Click to enrage … we mean, enlarge

According to the MSM and many on-line pundits, the NHTSA has been drowning in customer complaints about Toyotas for years. Supposedly, the warnings were thrown in the wind.

Edmunds went through the pain of sifting through NHTSA’s complaint database from 2001 through Feb. 3, 2010 . After the counting was done, Edmunds came to a startling conclusion: The deluge of complaints is a myth, to put it charitably. “Fabrication” would be a better word. Amongst 20 brands, “Toyota ranks 17th among automakers in the overall number of complaints per vehicle sold,” says Edmunds. NHTSA’s own data shows: Only drivers of Mercedes Benz, Porsches and Smarts have less to kvetch than Toyota owners.