BMW Launches New 3 Series (Now With Lots Of Pictures)

Today, at 4pm in Munich, the sixth generation 3 series was launched to the press. Usually, this happens in an exotic place. Today, BMW picked a super-exotic place: Its plant in Munich. More than 10,000 people work here, and the launch in the factory was meant to underscore how important BMW’s volume model is in keeping the 10,000 employed.

First to see the daylight was a 320d, followed by a 328i, bunches of additional 320d, a 328i, a 330i, and finally a 335i. You’ll see lots of pictures after the jump …

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What's Wrong With This Picture: Two Mules, One Market Edition
  • Probert There's something wrong with that chart. The 9 month numbers for Tesla, in the chart, are closer to Tesla's Q3 numbers. They delivered 343,830 cars in q3 and YoY it is a 40% increase. They sold 363,830 but deliveries were slowed at the end of the quarter - no cars in inventory. For the past 9 months the total sold is 929,910 . So very good performance considering a major shutdown for about a month in China (Covid, factory revamp). Not sure if the chart is also inaccurate for other makers.
  • ToolGuy "...overall length grew only fractionally, from 187.6” in 1994 to 198.7” in 1995."Something very wrong with that sentence. I believe you just overstated the length by 11 inches.
  • ToolGuy There is no level of markup on the Jeep Wrangler which would not be justified or would make it any less desirable [perfectly inelastic demand, i.e., 'I want one']. Source: My 21-year-old daughter.
  • ToolGuy Strong performance from Fiat.
  • Inside Looking Out GM is like America, it does the right thing only after trying everything else.  As General Motors goes, so goes America.