#digitalization

On Monday, Ford and Google jointly announced a strategic, six-year partnership to accelerate the automaker’s connected vehicle and data service programs. Framed as part of Ford’s natural evolution into an information focused mobility firm, the release was loaded with corporate buzz phrases that we had to clean up. But the gist is that Ford would like to leverage Google Cloud for its products, meaning all future Ford models will be running Android operating systems starting in 2023.

This clears a pathway for improved integration from Google Assistant, Maps, Play, or any third-party applications catering to the incredibly popular OS. Unfortunately, it also highlights how gaga automakers are getting about data for the umpteenth time.

On Tuesday, BMW announced it would be partnering with Amazon Web Services (AWS) to develop a cloud-based IT solution allowing it to integrate data and analytics into literally every aspect of the business “from vehicle development to after-sales services.” The automaker said data will now be shifted around liberally between business units and operations in over a hundred countries to help create a more fluid and responsive way of doing business. BMW to hire and train up to 5,000 software engineers in the latest Amazon tech to “empower” its workforce to manage the data.

Though some of that will be handled independently by artificial intelligence. Along with the physical construction of the necessary data hub, the company plans on certifying roughly 2,000 in machine learning and data analysis. If that sounds a bit technical and vague, just imagine BMW building Skynet from the Terminator films and actually getting some decent work out of it before it decided to exterminate humanity.