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You're Still Not Invited to the Blue Oval Fiesta; Ford Subcompact's Status Still Unknown in North America
At TTAC, we’ve been doubtful of the Ford Fiesta’s future for many months.
It’s not merely the condition of the subcompact market, where sales are down 17 percent so far this year, that causes us to doubt.
It’s not only the Fiesta’s relative North American youth — it’s only been on sale since 2010 — that makes us wonder about the car’s long-term viability.
Indeed, our doubt isn’t even centered on those two factors combined, or on the fact that the Fiesta is on track for fewer sales in calendar year 2017 than the Nissan Versa has already produced.
No, we find it difficult to believe in the Fiesta’s prospects because Ford won’t even discuss the Fiesta’s North American future.
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