#bravada

Sacrificing much, GM spent billions and billions of 1980s dollars on technology and engineering entities at the behest of CEO Roger Smith, who wanted to transform The General into a company more resembling a conglomerate like GE. Half a decade later Smith was gone, and the remaining brass began to unwind the costly EDS and Hughes deals and return GM to its standard operating procedure. But behind the layers of finance and paperwork, Guidestar GPS was developed. And the first time the public got to see it was in 1994 in a very exciting debut.

The Olds Bravada started out as an Oldsmobized Chevy Blazer and ended (along with Oldsmobile itself) as an Oldsmobated Chevy Trailblazer. They show up in Colorado junkyards in startlingly large numbers. Who bought Bravadas? For that matter, who bought Isuzu Ascenders? Anyway, because the idea of an Oldsmobile-badged midsize SUV made about as much sense as an Oldsmobile-badged cruel-parody-of-a-luxury-car J-body and is thus sort of interesting, I’ve finally decided to do a Bravada Junkyard Find. We’ll return to the usual Pontiac-badged Daewoos soon enough.

As Detroit was skipping a decade or two of car R&D by concentrating on packing increasing numbers of 128-ouncer-ready cup holders and faux-wood trim into big trucks, it became necessary to make it clear to the targeted buyer demographics that these trucks really weren’t, you know, trucks. In fact, they were more about protection from street crime and potholes than anything else, which is where slapping Mercury badges on the Explorer and Oldsmobile badges on the Blazer came in.