Junkyard Find: 1996 Volkswagen Jetta Trek Edition

Back in the 1990s, Volkswagen and Trek Bicycles got together for a co-branding deal that shook the world (if you define “the world” as “a couple of zip codes in Marin County“): Golfs and Jettas with sporty-looking upholstery, roof racks, and matching Trek bikes! 15 years later, all but the most fanatical VW and/or bicycle zealots have forgotten the Trek Limited Edition VWs, which makes this an especially rare Junkyard Find.

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"War On Cars" Watch: GM Bashes Cycling, Apologizes
The idea that environmentalists in this country are waging a “War On Cars” has gained some currency within the right wing in recent years, fueled by the Obama Administration’s increased emphasis on public transportation and cycling. Of course, statistically speaking, the car is proving more than capable of defending itself, as sales and ownership levels remain improbably robust (in per-capita and per-GDP terms) despite the recent “Carmageddon.” But GM waded into the fray anyway, running the anti-cycling ad seen above in several campus publications (via bikeportland.org), likely in hopes of fighting against the kuruma banare phenomenon that began with Japanese youth abandoning cars and has progressed to a full-blown national love affair with bicycles. But cyclists are a passionate bunch, and GM’s ill-advised ad prompted a torrent of Twitter protests ( see for yourself), eventually causing the automaker to apologize and pull the ad.
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Begun, The Bike-Car Wars Have

The DOT policy is to incorporate safe and convenient walking and bicycling facilities into transportation projects. Every transportation agency, including DOT, has the responsibility to improve conditions and opportunities for walking and bicycling and to integrate walking and bicycling into their transportation systems. Because of the numerous individual and community benefits that walking and bicycling provide — including health, safety, environmental, transportation, and quality of life — transportation agencies are encouraged to go beyond minimum standards to provide safe and convenient facilities for these modes.

Having spent most of his tenure chiding distracted drivers and hunting down demon-possessed Toyotas, Transportation Secretary Ray LaHood appears to be over the whole car thing. The policy statement above was just one element of his push to put bicycling and other car alternatives on an equal footing to cars in transportation planning, which he recently announced at the National Bike Summit.

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  • Dukeisduke It needs some steelies and 1966 full wheelcovers. I guess somebody like Detroit Steel could whip up the six-lug steelies.
  • KevinB Because they sell every EV they make, and most of the time you need to be on a list to get one. That's why the cost of them isn't going down.
  • Oberkanone Cost of EV's will continue to increase as demand for materials to manufacture batteries increases. Owning a personal vehicle will only be attainable to the wealthy.
  • Kcflyer I think it's ugly. Unless they lengthened the cab the back row is still useless for me anyway. Price is proof that I may have purchased my last new vehicle
  • Ltcmgm78 I must laugh because this is an expansion of the old question of why car manufacturers don't build less expensive cars. There's no money in it! As long as virtue signalers have the long green to buy the pricier EVs, there won't be any affordable ones until most of the demand for the expensive ones are met. Economics, you know. New technologies always progress this way. The future Chevy Vega on the Ultium platform is a long way off.