#berlinette

When Renault had rolled out its Alpine A110-50 a few weeks ago, the logical conclusion was that this was not just to celebrate the 50th birthday of Alpine. Today, Renault COO Carlos Tavares tells Bloomberg that Renault is thinking about bringing back Alpine as a brand for sports cars, and to create another high-end brand for luxury models in a bid to become a true global carmaker.

Alpine is back from the dead, in a way. Celebrating the 50th anniversary of the Alpine A110 Berlinette, Renault today unveiled the Renault Alpine A110-50. Alpine may be back, but only as a zombie: Officially, the A110-50 is a concept only.

For a concept, is has real world parameters.