#b58

After the prolonged teasing of both the new BMW Z4 and Toyota Supra, it’s nearly impossible to have any feelings left on the matter. We equate it to the rare sensation of desperately needing to urinate for an extended period before it mysteriously goes away. It’s impossible to know why or how that feeling left you, especially considering that’s now how things are supposed to work. But, inexplicable as it may be, it still happened.

That doesn’t mean you’re unrelieved when you finally make it to a bathroom. It just wasn’t the big event you were hoping for. The Z4 unveiling is a lot like that. We’re glad it’s finally here, but Bimmer’s returning roadster has been teased out, leaked, and speculated upon so much that it’s not that big of a deal anymore.

Alright, let’s see what BMW has for us.

While rumors that BMW’s upcoming Z4 roadster would begin production at Magna Steyr’s facility in Graz, Austria, for months, it wasn’t until late last week that the company was actually willing to confirm them. Unfortunately, the manufacturer hasn’t been willing to do the same with the Z4’s sibling car — the Toyota Supra.

Considering that the pair share a common platform and development team, it would make a lot of sense to see them occupying the same factory. But Toyota has remained incredibly tight lipped on the car, only offering us a singular taste by way of the Gazoo Racing concept from the Geneva Motor Show. Meanwhile, BMW has been parading the Z4 around endlessly and even went so far as to show productions test mules lightly camouflaged in self-released “spy shots.”

The BMW 3 Series has been the benchmark to which all manner of vehicles are measured. The comparisons go beyond the likes of the Audi A4, Mercedes-Benz C-Class and Volvo S60, and include BMW M3 vs Chevy Camaro and BMW 328d vs Toyota Prius. It seems that every car company in America makes at least one “3-Series fighter.” But there’s a problem with your largest volume product being put on this kind of pedestal: die-hard fans hate change.

Enthusiasts claim that BMW ruined the 3 Series when they redesigned it in 2012. The “F30” sedan got bigger, fatter, softer, and more gadget-filled than ever before. BMW fanbois cried in their gemüsesuppe, Road & Track called it an “also ran” and … BMW laughed all the way to the bank.

For 2016 the 3-Series gets a facelift, new engines and a redesigned suspension. What isn’t changed, however, is BMW’s new direction. And that’s a good thing in my book.