#asian

It’s easy to see why some automakers resist putting premium features in mass market models. All you need to do is look at that luxury showroom to the right. In the quest to differentiate, say, the Ford Fusion from its Lincoln counterpart, or the Toyota Avalon from the Lexus ES, and so forth, manufacturers limit the options and luxuries available on the more pedestrian models.

On the surface, the Optima SXL’s mission could be confused with that of competitors from other non-luxury marques — Accord Touring and Fusion Titanium to name two — but Kia takes its top-trim game a couple steps further. You see, Kia is in a different position as the Optima has no luxury branded sistership and Kia has nothing to lose by creating an Optima trim that could arguably compete with the Acura TLX and Lincoln MKZ.

However, the Optima SXL’s existence does give rise to a very important question: Can a gussied-up family sedan be a value alternative to a near-luxury option, such as the TLX or MKZ? Or is this a case of “making a silk purse out of a sow’s ear?”

Let’s find out.

Brian writes:

Not sure if this would be appropriate “piston slap” fodder or not, but here goes:
Our blossoming family recently expanded to five. My wife and I, and a three year old, a 20 month old and now a 2 month old fill up the house. We occasionally travel with our 75 lb dog. Knowing the Volvo Turbobrick would not handle the cargo/dog/people, and the PT Cruiser remains the most reliable vehicle ever built (even if the timing belt changes are a big pain) we decided to sell the Volvo for something more appropriate, if a lot slower and FWD.

Enter the Freestyle. We routinely get 28 mpg on trips, parts are cheap, we have lots of cubbies for kid’s junk and the car seats fit easily. I purchased a high mileage (150k) example that was a one owner (ish) with all receipts. It was a fleet car for some guy who then bought it when his company was done with it. It had the CVT replaced at 118k miles with a remanufactured transmission from Ford, installed at a dealer.