#asa

A short-lived Italian experiment, the ASA brand was created by Enzo Ferrari himself. Think of it as a stylish Sixties Scion, if you will.

I’ve mentioned before that the UK Advertising Standards Agency (ASA) can be quite rabid when pursuing adverts with bold claims. Remember Renault’s run-in (nice alliteration) with the ASA about their claims for “zero emissions”? Or BMW, who tried to give the impression that their 3 litre, 6 cylinder hoonmobile, the Z4, was doing its bit for the environment (presumably by draining it of all that troublesome oil)? Well, the ASA is at it again.